Sprinklr Social: AI-Powered Social Media Management Platform

With support for 30+ digital and social channels, Sprinklr Social enables teams to plan, execute, and measure campaigns at scale. The platform also helps ensure brand consistency, maintain regulatory compliance, and streamline workflows across departments. Today, Sprinklr empowers customer-facing teams to engage, listen and respond across 30+ digital channels — all from one unified platform. Unlike most platforms that offer AI as isolated add-ons, Sprinklr Service is built on a unified, AI-native architecture. This AI works across 30+ channels — digital and voice — enabling seamless automation, real-time insights, and consistent support in one platform. Monitor 30+ social and digital channels in real time to unlock trends and long-term insights.

It brings publishing, engagement, social listening, campaign management, and AI-powered analytics together in one unified solution. Sprinklr is the only solution that unifies social media management with consumer intelligence, marketing automation and customer service — all on one AI-native platform. For over a decade, Sprinklr Social has helped the world’s biggest brands reimagine social media as a growth driver with a unified platform, industry-leading AI and enterprise-grade scale.

SOCIAL LISTENING

Sprinklr also offers open APIs and flexible integration frameworks, enabling custom connections with proprietary systems. Whether you need to connect with business intelligence platforms, collaboration tools, or compliance tools, Sprinklr provides the flexibility and scale needed for enterprise environments. Sprinklr AI analyzes billions of conversations across social and messaging channels.

Sprinklr AI summarizes dashboards, explains anomalies, and suggests the next-best actions. With Sprinklr Copilot, get insights faster through simple conversations instead of digging through your dashboard. Sprinklr AI flags violations, brand risks and non-compliant content before it goes live. Customize your workflows to automatically approve, escalate and block posts, ensuring your content stays on-brand across markets.

Dissolve silos. Create seamless experiences. Scale with Unified-CXM.

Shared content libraries, unified dashboards, and AI-driven insights help the central team maintain oversight while empowering regions to execute independently. This reduces duplication, speeds up delivery, and protects brand integrity worldwide. Elevate your customer satisfaction score with AI-powered customer service on social.

Shift customers from IVR to cost-effective digital channels like web chat, SMS, email, and WhatsApp — where conversational AI bots create faster and more reliable experiences. Give your customer service teams the insights they need to connect with context and empathy, and deliver delightful experiences consistently at every touchpoint. Orchestrate on-brand global marketing campaigns across social and digital channels, and boost marketing ROI. A truly unified, seamless brand experience across channels for your customers, and a unified view of customer interactions for your agents. Enable agents with a unified contact center platform to ensure seamless conversations — even as customers move from one channel to another. From routing to reporting, transform every support workflow into intelligent, AI-powered workflows that accelerate resolution, boost revenue, and deliver seamless, personalized experiences that build loyalty.

Compare your social performance, executive and influencer presence against competitors. Track key brand KPIs, including brand awareness, share of voice and CSAT across all major social channels. Optimize agent schedules and analyze conversations at scale to boost contact center efficiency and deliver exceptional CX. Give agents a 360-degree view of every customer, full query context, and knowledge base access — all on one screen — to enhance agent experience and resolve issues faster. “I was looking for a partnership, and that’s what we got with Sprinklr. The team customizes the solution based on what our customers really need and contributes to our platform in a way that helps both of us grow.”

  • Trained on 2,000+ models, Sprinklr’s industry-specific, multilingual AI automates insights, publishing, engagement, governance and analytics.
  • Sprinklr natively infuses specialized, generative and agentic AI into the platform to effortlessly function alongside your teams — automating journeys and powering personalized interactions that customers value.
  • With Sprinklr Copilot, get insights faster through simple conversations instead of digging through your dashboard.
  • Sprinklr’s AI-native solutions help you craft experiences that feel personal, unforgettable, and worth coming back for.
  • Access powerful tools that let you automate contact center workflows and processes, making it easier to solve customer conversations during the first contact.

From issue to insight — transform support with AI purpose-built for CX

Unlike point tools, Sprinklr brings together publishing, engagement, listening, paid media, compliance, and analytics across What is Ripple 30+ channels in a single platform. It’s ideal for enterprises with multiple brands, regions, or business units wanting to scale their social operations effortlessly across global markets, without compromising on consistency or compliance. These platforms often integrate with CRM, business intelligence, and customer service systems, allowing social data to support marketing, sales, and customer experience strategies. Features like sentiment analysis, workflow automation and multi-channel analytics help businesses operate at scale while maintaining control and consistency. Monitor user-generated content and visual brand mentions on images, videos and more.

UNIFIED-CXM PLATFORM

As teams, markets, and geographies align, brands gain a unified digital edge — the place where every customer touchpoint happens. Make decisions based on proactive, AI-powered research, based on the most complete set of customer experience data. Access powerful tools that let you automate contact center workflows and processes, making it easier to solve customer conversations during the first contact. AI is seamlessly infused across the Sprinklr platform, enabling you to scale effortlessly while powering continuous innovation for your customer-facing teams. Capture 360-degree customer feedback to uncover business-critical insights in real time, and act with empathy and precision. Break down silos, reimagine brand reach, power personalized campaigns, and deliver compliant, AI-powered brand experiences globally.

Sprinklr Service

Empower customers to find answers instantly with a connected knowledge base — delivering relevant, AI-powered content across search, websites, apps and bots for effortless self-service. Deliver prompt customer service and increase sales with co-browsing and video commerce — all via live chat on your website and mobile apps. Power intelligent outreach campaigns across channels with predictive dialers, AI-driven targeting, and automated follow-ups — driving sales and proactive support. Integrate Sprinklr with your CRM, DAM, BI tools, and more — so your teams across marketing, sales and service stay connected and aligned globally. Encourage employees to share and affirm your brand positioning with an advocacy site featuring exclusive content and experiences — then measure your program performance and optimize with reporting insights.

  • As teams, markets, and geographies align, brands gain a unified digital edge — the place where every customer touchpoint happens.
  • Deliver personalized support with AI assistance, driving low-effort resolutions and higher satisfaction across every channel.
  • Deliver support across 30+ voice, social and digital channels seamlessly with AI-powered routing, real-time agent assistance and unified customer context.
  • Integrate third-party data to unlock powerful full-funnel insights in a single, consolidated view.
  • AI is deeply woven into the fabric of the Sprinklr platform, delivering accurate and trusted results.

Empower contact center agents with AI-driven guidance by surfacing potential resolutions, summarizing cases, suggesting replies, and automating tasks for faster, more accurate resolutions. Forrester evaluated the seven most significant social suites, rating Sprinklr as a leader in current capabilities and the only vendor to be scored 5/5 for social media management. Turn social into a revenue driver with a personalized chat-based commerce experience. Manage every ad campaign across 30+ channels from one dashboard and boost ROAS with real-time ad optimization. Get real-time industry, customer and competitor insights from millions of data sources. Get context-rich, AI-powered replies and automate responses to engage effectively.

Planning and Insights

Unlike modular, plugin-based, or third-party-integrated AI, Sprinklr’s contact center platform has AI built right into the foundation. This allows it to understand, analyze, and respond to conversations across all channels — from X and Instagram to email, chat, and voice — in real time. Analyze 100% of customer conversations across channels using AI to uncover deep insights that improve customer experience and drive growth. Sprinklr offers deep, platform-native integrations with the widest range of social and digital channels.

Gain a comprehensive measure of your earned media — and connect stories across social and news channels — by using Sprinklr’s proprietary AI engine to monitor and analyze media coverage. Analyze every conversation instantly to surface the best suggestions, predictions, and warnings agents need to improve productivity — and solve customer issues faster. Set the benchmark with every touchpoint, so your brand becomes the last best experience your customers have anywhere. Sprinklr’s AI-native solutions help you craft experiences that feel personal, unforgettable, and worth coming back for.

Sprinklr AI is trained on billions of data points across industries and geographies. It’s the only platform that powers content optimization, sentiment, insights and governance in 100+ languages. Sprinklr Social helps your team surface insights, optimize content, automate engagement and enforce governance — all with industry-leading AI. Unify your customer-facing functions — from marketing and sales to customer experience and service — on a customizable, scalable, and fully extensible AI-native platform. Sprinklr natively infuses specialized, generative and agentic AI into the platform to effortlessly function alongside your teams — automating journeys and powering personalized interactions that customers value. Learn how brands can harness the power of social listening for growth and success.

Unlock patterns, sentiment and root causes across 100% of conversations to improve CX, boost agent efficiency, and drive continuous improvement. With advanced AI models supporting sentiment detection, content optimization, and automated governance, brands gain real-time insights to make faster, more informed decisions. On the other hand, enterprise social media platforms are built for organizations managing multiple brands, markets, and teams. What began in social listening and engagement has evolved into the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM). Our four product suites — Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights — are built on a single codebase, enabling seamless collaboration and real-time action.

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